Consumer Tablets Dying, Business Tablets Exploding

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Quite the violent title, huh. Well it sure feels like it. Business tablets aren’t exploding in the bad way, like a grenade, but the market is taking off at a crazy rate. Consumer tablets are, in fact, dying in the bad way. 

It feels violent because, as a consumer, it’s hard to keep up with what exactly is cool, functional and future-proof. Tablets were historically laughed at as bigger iPhones, then declared a modern marvel, then saturated the market so rapidly that everyone and their neighbor’s dog had a tablet. Now the tablet is letting the 2-in-1 (tablet with detachable keyboard) computers to pick up any slack between a phone, laptop and desktop.

With options like the Microsoft Surface Pro 4 that runs full Windows, companies like Apple are losing out when their iPad Pro runs the same exact software that the iPhone runs.

 

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Leaked photo of the new Apple iPad Pro 2

Image Source

The use of tablets like the Surface Pro 4 in business is taking off due to the quick, collaborative nature a tablet+stylus brings, in addition to the full features of the complete Windows operating system bundled with Microsoft Office. It’s a business machine right out of the box, and in addition they are really fun to draw on with the included stylus. Personal experience, and all.

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Remember that “personal experience”? This took 15 minutes and it’s the best thing this artist has ever created.

As the linked article predicts, business tablet sales will represent 30% of the total tablet market in 2020 (vs. the 8% now), while consumer tablet sales are going to drop.

Stay safe, stay informed, enjoy art.

-The Hardwire

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